Sophie Elinor

Art of Problem Solving (volume 2)

After a successful launch the previous year, the University of Newcastle reprised their Engineering Exhibition. It featured virtual reality experiences, biomedical inventions and autonomous robotics. While the name of the exhibition stayed the same, the branding had to change entirely from the inaugural event.

The typographic treatment of this visual identity is super bright, and inspired by Rube Goldberg machines and Escher-esque, skewed perspectives. I also re-worked the lettering into an assortment of patterned tiles that accompanied the collateral. This illustrative identity was rolled out across a range of assets.

26 Aops
6 Aops
2017 Aops 01
8 Aops
24 Aops
14 Aops
1 Aops
27 Aops
2017 Aops 02
4 Aops
25 Aops
17 Aops
18 Aops
20 Aops Edit 2
Aops Title 3