Sophie Elinor

The art of problem solving

This identity was developed for the University of Newcastle's first ever public engineering exhibition; a showcase of their most groundbreaking student projects. It featured life-saving drones, powered exoskeletons, and a brainwave-controlled Super Mario game. The branding needed to reflect both the complexity and the creativity involved in these works, so I designed a system of illustrations - originally based off engineering blueprints - that could be built and re-built into different configurations. These were used across a wide range of printed and digital collateral.