Sophie Elinor

The art of problem solving 2018

Each year, the University of Newcastle hosts an engineering exhibition, and each year it requires a complete visual overhaul. For 2018, I took the design in a brain-teasing, built environment, choose-your-own-adventure direction. Using vibrant gradients and detailed illustrative line-work, I tried to evoke a sense of curiosity, surprise and invention.

I rolled these visuals out across a large range of print and digital assets, including exhibition collateral, animations, and videos.